I did a test run today for an upcoming advertising shoot for Mainostoimisto Speciaali. “Hangout”, maybe this is the thing
ups in your mind when looking at this photo. If your answer is yes,
we have synchronized minds. Yet, my concept was not merely the same
as it is. At first, intended to create a concept where ladies are
waiting for friends. Then, I changed to just making two of them as
the focus. Therefore, I used the smaller car with only two persons.
You may ask, “why didn’t you have
more girls?” Yes, I actually once thought about that. When many
girls come together it can look more interesting, that is cheerleader
effect. However, many in films, stories, or images picture two women
share a similar characteristic, and it is also interesting. Like many
in Barbie films or teen films, two girls with different personality
yet similar appearance are interesting. Hence, I thought to need such
concept.
I decided to image one girl as the
blonde and another as the brown hair, just like common concept. The
brown one who has darker hair also has stronger appearance features.
Meanwhile, the blonde has a softer image. Then, I tried to make the
photo looks dramatic. This is my taste in photography.
Fortunately, the blue color of the car is very nice to make a sleek
image. I decided not to make the green background really dominant
because the overall impression will be nice only with girls in the
car.
At the end, the concept I tried to
transfer is the classical beauty. Not only the beauty of the girls
but overall look the girls in the car. The scheme of girl and the car
is applied in a car dealer. The car looks more interesting with the
girl. Of course in this photo, I did not make the car as the main
focus, yet the car looks beautiful with the girls.
I synchronized the classic car with the
look of girls. Hence, the hair dos were intentionally created so. The
classic style can produce more dramatic nuance, in many things.
Additionally, the girls saw the camera from behind. There is a reason
behind this, I needed to show up the behind part of the car that is
unique and classic. Instead of choosing the photo with the front
angle, this photo from the back is better. I made the girls and car
focus being sharper, so the color looks more stunning and contrasts
from the background. Hence the main perception for the photo is the
girls are going to a party.